2019 is right around the corner. That means businesses are winding down this year’s plans and refocusing their efforts on next year’s plans. This is a great opportunity for your brand or business to focus your video marketing efforts for the upcoming year. Video has become the next big thing in content marketing. Cisco predicts […]
Storytelling is a crucial part of any marketing strategy, even in today’s digital world. With so much content being streamed and downloaded into our daily content diet, it’s more important than ever to distinguish yourself in a sea of competitors. We may be centuries from the days when sharing stories around the fire was essential […]
We are visual storytellers. All of us. It's how we communicate, it's how we engage, it's how we consume. Visual stories. As vloggers, video marketers, content creators or whatever fancy name you have given yourself, your job is to get your audience involved in the story you are telling. All stories have a structure and […]
In Park Howell's 30+ years in advertising, he has found that deep down people know the purpose of their organization. The problem is, it's buried beneath the day-to-day business milieu. Busy executives don't take the time to bring their core brand story to the surface, share it with their employees and customers, and delight in the dynamic business […]