social video
The Cost of Doing Video, Well

The Cost of Doing Video, Well

Video production costs can often be murky—often, no one seems to give you a straight answer. Every video production is different, and logically, the costs will be hard to pin down. Yet, cost is often the most critical aspect of whether you can move forward with a video project or not. Let’s try to alleviate […]

Branded Video for Social Platforms

Branded Video for Social Platforms

Typically, the goal of branded video is to educate or create a narrative, all while hiding the fact that it is an advertisement. Branded video is all about the viewer experience and not the product itself. One study by IPG Media and Forbes found that branded content leads to 59 percent better recall than other […]

Is Social Media Video Overtaking Pay-TV?

Is Social Media Video Overtaking Pay-TV?

Is pay-TV on the decline? The Oscars ratings are down. The 2018 Winter Olympics viewership was down eight percent. The entire broadcast industry has been reeling from the crack in the NFL’s rating shield. Even the Super Bowl’s viewing growth decreased this year despite an exciting game. It seems we are in the midst of […]