social media
Branded Video for Social Platforms

Branded Video for Social Platforms

Typically, the goal of branded video is to educate or create a narrative, all while hiding the fact that it is an advertisement. Branded video is all about the viewer experience and not the product itself. One study by IPG Media and Forbes found that branded content leads to 59 percent better recall than other […]

Vertical Video Is Changing the Way We View Sports

Vertical Video Is Changing the Way We View Sports

Vertical video is popping up everywhere, from social media to sports leagues. (The term “vertical video” is a reference to any video that is formatted for a portrait versus landscape layout.) Vertical video used to be a cringe-worthy blight that plagued viewers on YouTube and Facebook. In 2010, only five percent of a user’s average […]

Is Social Media Video Overtaking Pay-TV?

Is Social Media Video Overtaking Pay-TV?

Is pay-TV on the decline? The Oscars ratings are down. The 2018 Winter Olympics viewership was down eight percent. The entire broadcast industry has been reeling from the crack in the NFL’s rating shield. Even the Super Bowl’s viewing growth decreased this year despite an exciting game. It seems we are in the midst of […]

How Facebook is Building the Future of Social Media with ‘Watch’

How Facebook is Building the Future of Social Media with ‘Watch’

Facebook has become a ubiquitous presence in most everyone’s day-to-day lives. From sharing political news stories to commenting on a friend’s vacation photos, Facebook has cornered the social media market by being the de facto social media site along with buying, and sometimes straight copying, competitors. One area where Facebook has lagged behind the competition, […]

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