marketing
4 Ways to Jumpstart Q1 With a Video Campaign

4 Ways to Jumpstart Q1 With a Video Campaign

Every business is looking to start 2019 with a bang, and jumpstarting Q1 with a fresh video campaign is the best way to hit the ground running. Launching a video campaign is one of the best ways to obtain a positive ROI. Video has become the medium of choice for marketers, and the landscape is […]

The Power of Livestreaming Your Corporate Events

The Power of Livestreaming Your Corporate Events

Going live has become the next big thing in business marketing. Livestreaming grew over 600 percent from last year for major live video publishers. The industry is expected to grow to $70 billion globally by 2021. Clearly, this is a huge opportunity for businesses. Yet most businesses do not know how to approach livestreaming or […]

5 Ways to Measure Your Online Video Success

5 Ways to Measure Your Online Video Success

So, you’ve finally produced an online video and started developing a video marketing strategy. You hired a great creative studio to tell your brand story, and you posted that video on your website. You got some views, but one big question remains: Do you know if the video had any effect on your bottom-line? Unfortunately, […]

5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

Take a second to ask yourself this question: “How many videos have I watched today?” If you’re like most people in the United States, you probably have watched more than an hour of internet video today alone. We watch internet video on our smartphones, tablets, internet-connected TVs, or computers—just about every digital device under the […]

3 Ways to Use Video Beyond Just Marketing

3 Ways to Use Video Beyond Just Marketing

Video content is king. Video continues to be an ever-increasing presence in our lives, thus making video a critical aspect of almost every business’s marketing strategy. A study by Cisco reveals that video is projected to claim more than 82 percent of ALL internet bandwidth by 2021. This increase is thanks to the proliferation of […]

How Nike’s Bold Gamble Paid Off

How Nike’s Bold Gamble Paid Off

Nike’s business success has always depended on being a part of the culture. While the company may speak of being innovative and having cutting-edge marketing campaigns, Nike has always thrived when thrown into the national spotlight. Last year, Nike lost the title of most popular sneaker in the United States for the first time in […]

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

If you tuned into FOX’s Family Guy on Sunday evenings recently, you may have noticed something interesting. There were no commercials for 25 straight, heavenly minutes. How did they manage to pull off this feat especially when every corner of digital life is drowning in ads? Well, PlayStation sponsored the whole broadcast and aired 60-second commercials before […]

12