facebook live
How to Livestream Your Events on Facebook and Twitter

How to Livestream Your Events on Facebook and Twitter

Livestreaming has become a popular way for businesses to broadcast events well beyond their physical confines. Some initially dismissed live video as gimmicky and only suitable for the likes of internet personalities. Yet, platforms like Facebook Live and Twitter have become powerful tools for digital marketers to reach and engage their audiences. Facebook Live videos […]

Should Your Brand Be on Facebook Live?

Should Your Brand Be on Facebook Live?

Since its inception, Facebook Live instantly caught my attention. The ability to become a live broadcaster at any moment of the day is truly a powerful tool. Previously, I had the opportunity to work with brands like Applebee’s and Barilla Pasta on live video strategy, and as an on-air personality. But with the advent of […]