content marketing
Why You Should Consider Documenting Rather Than Creating

Why You Should Consider Documenting Rather Than Creating

We are bombarded with social media posts, email notifications, appointments, meetings, and advertisements constantly. Everyone is rushing around, trying to remember 1,000 things per day. It’s hard for a brand to get noticed amongst this tsunami of distractions. If you are not consistently reminding them that your brand exists, then you will fade from your […]

Where to Focus Your Video Marketing Efforts in 2019

Where to Focus Your Video Marketing Efforts in 2019

2019 is right around the corner. That means businesses are winding down this year’s plans and refocusing their efforts on next year’s plans. This is a great opportunity for your brand or business to focus your video marketing efforts for the upcoming year. Video has become the next big thing in content marketing. Cisco predicts […]

Smart Speakers May Be the Future of Content Marketing

Smart Speakers May Be the Future of Content Marketing

A favorite pastime of nearly every era is making predictions about how we will live our lives in the future. By 2018, past generations prognosticated that we would be using flying cars, living in centrally-planned and eco-friendly cities with high-speed mass transit everywhere, and dwelling in fully automated houses. The future is here—or at least […]

3 Excuses Why You’re Not Creating Content

3 Excuses Why You’re Not Creating Content

It happens all too often. We want to create content for our brand, maybe it's a blog post, a video because it's what every marketer is talking about, or perhaps a podcast. We set up meetings with the right team members, ideas start spinning, then it happens, the excuses start rolling in on why we […]