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The Power of Livestreaming Your Corporate Events

The Power of Livestreaming Your Corporate Events

Going live has become the next big thing in business marketing. Livestreaming grew over 600 percent from last year for major live video publishers. The industry is expected to grow to $70 billion globally by 2021. Clearly, this is a huge opportunity for businesses. Yet most businesses do not know how to approach livestreaming or […]

5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

Take a second to ask yourself this question: “How many videos have I watched today?” If you’re like most people in the United States, you probably have watched more than an hour of internet video today alone. We watch internet video on our smartphones, tablets, internet-connected TVs, or computers—just about every digital device under the […]

Hot Takes from NewFronts 2018

Hot Takes from NewFronts 2018

The convergence of the TV and digital worlds has never been more apparent than at the highly touted event, NewFronts. What is NewFronts? It is a week-long event devoted to presentations from digital media companies to media buyers about their upcoming slate of new shows. Think Shark Tank, where the shark is an ad-buyer, and […]