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Branded Video for Social Platforms

Branded Video for Social Platforms

Typically, the goal of branded video is to educate or create a narrative, all while hiding the fact that it is an advertisement. Branded video is all about the viewer experience and not the product itself. One study by IPG Media and Forbes found that branded content leads to 59 percent better recall than other […]

Are Apps the Future of TV?

Are Apps the Future of TV?

The traditional television model has been under assault for quite some time. Everything seems to want to cut into the TV pie, from mobile devices to programming services like Netflix. Ratings continue to go down for even the most popular programs and sports. Even so, viewers still clamor for many of the offerings from TV […]