Aftermarq GoLive at SAP’s SAPPHIRENOW

Aftermarq GoLive at SAP’s SAPPHIRENOW

Live video has taken the world by storm. Every major brand is streaming live video content.

SAP is no different.

SAP SE is a German multinational software corporation that makes enterprise software to manage business operations and customer relations. SAP is headquartered in Walldorf, Baden-Württemberg, with regional offices in 130 countries.

SAP's big event is called SAPPHIRE NOW, in collaboration with ASUG, and held in Orlando, Florida.

SAPPHIRE NOW 2017 has more streaming live video content than ever before, including a Live Lounge, powered by Aftermarq, that will be streaming conversations over the course of the conference.

Aftermarq was tasked with running the Live Lounge, a dedicated space for interviews, to broadcast live conversations on Facebook, Periscope, Livestream, and SAP's own Growth Matters Network.

Aftermarq produced video broadcasts for multiple SAP teams, including:

  • SAP for Small Business
  • SAP Hybris
  • SAP Leonardo
  • SAP Next-Gen
  • SAP Finance
  • SAP PartnerEdge
  • SAP SuccessFactors
  • SAP Digital Business Services
  • SAP Banking
  • CXOTalk with Michael Krigsman

Here's a look at some of the Live Lounge broadcasts we produced:

SAP Hybris Interviews

How is the role of the CMO changing due to digital transformation? Tamara McCleary, CEO of Thulium sits down with CMO of SAP, Maggie Chan Jones.
What is it going to take for companies to market to their audiences given the digital revolution in marketing? Maribel Lopez, Founder & Principal Analyst, Lopez Research sits down with Penny Delgadillo Valencia, SVP Global Audience Marketing for SAP.

SAP Small Business Interviews

How an SMB can manage its business from anywhere and on any device with Blue-9 Pet Products
How to replace outdated systems with a single cloud platform with Irene Zagustin, of Enercare


The Value of Social Data with Doug Balut of Sprinklr


What can an SAP Partner do for you with Vision 33's Alex Rooney


Featuring Aftermarq Talent

In this Day 1 wrap-up post, Jason Yarborough and Amy Schmittauer start off the broadcast, only to be joined by Vincenzo Landino, Brian Fanzo, Ursula Ringham, Liz Martin and Ryan Sonnenberg.


About Aftermarq GoLive

Aftermarq's GoLive service is perfect for any brand that wants to utilize internal talent to harness the power of live video. Additionally, however, Aftermarq can provide on-air talent to bring that polish and engagement to your broadcasts!

Whichever direction you choose, Aftermarq is your live video partner, fully equipped to coach, assist, host, co-host, direct and produce your live video. Contact us today to have our team at your next event.

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