4 Ways to Jumpstart Q1 With a Video Campaign

4 Ways to Jumpstart Q1 With a Video Campaign

Every business is looking to start 2019 with a bang, and jumpstarting Q1 with a fresh video campaign is the best way to hit the ground running. Launching a video campaign is one of the best ways to obtain a positive ROI. Video has become the medium of choice for marketers, and the landscape is […]

3 Tips for Including Video in Email Marketing

3 Tips for Including Video in Email Marketing

It seems like everyone has an email marketing campaign. At any one time, you could have an inbox full of emails from Target, your local bakery, and even your friend’s travel blog. Email has become a go-to method for marketers to advertise to customers. But when every business under the sun sends out marketing emails, […]

3 Ways to Use Video Beyond Just Marketing

3 Ways to Use Video Beyond Just Marketing

Video content is king. Video continues to be an ever-increasing presence in our lives, thus making video a critical aspect of almost every business’s marketing strategy. A study by Cisco reveals that video is projected to claim more than 82 percent of ALL internet bandwidth by 2021. This increase is thanks to the proliferation of […]

How Nike’s Bold Gamble Paid Off

How Nike’s Bold Gamble Paid Off

Nike’s business success has always depended on being a part of the culture. While the company may speak of being innovative and having cutting-edge marketing campaigns, Nike has always thrived when thrown into the national spotlight. Last year, Nike lost the title of most popular sneaker in the United States for the first time in […]

Hot Takes from NewFronts 2018

Hot Takes from NewFronts 2018

The convergence of the TV and digital worlds has never been more apparent than at the highly touted event, NewFronts. What is NewFronts? It is a week-long event devoted to presentations from digital media companies to media buyers about their upcoming slate of new shows. Think Shark Tank, where the shark is an ad-buyer, and […]

Fortnite: The Free Phenomenon

Fortnite: The Free Phenomenon

March 14th was a momentous day; the gaming world finally became mainstream. Hip-hop star Drake joined professional video game player “Ninja” (a.k.a. Tyler Belvins) for a live gaming session to play Fortnite: Battle Royale. Drake and Ninja’s stream on Twitch drew a record-breaking 628,000 concurrent viewers to the channel. This impromptu crossover event is already […]

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