Video Marketing by the Numbers

Video Marketing by the Numbers

In today’s marketing world, no content marketing strategy is complete without a video. People have become accustomed to seeing video in almost every corner of their lives. In fact, nearly one third of the time people spend online is watching videos, and YouTube recently reported that users watch about five billion videos on their platform […]

4 Ways to Jumpstart Q1 With a Video Campaign

4 Ways to Jumpstart Q1 With a Video Campaign

Every business is looking to start 2019 with a bang, and jumpstarting Q1 with a fresh video campaign is the best way to hit the ground running. Launching a video campaign is one of the best ways to obtain a positive ROI. Video has become the medium of choice for marketers, and the landscape is […]

3 Tips for Including Video in Email Marketing

3 Tips for Including Video in Email Marketing

It seems like everyone has an email marketing campaign. At any one time, you could have an inbox full of emails from Target, your local bakery, and even your friend’s travel blog. Email has become a go-to method for marketers to advertise to customers. But when every business under the sun sends out marketing emails, […]

3 Ways to Use Video Beyond Just Marketing

3 Ways to Use Video Beyond Just Marketing

Video content is king. Video continues to be an ever-increasing presence in our lives, thus making video a critical aspect of almost every business’s marketing strategy. A study by Cisco reveals that video is projected to claim more than 82 percent of ALL internet bandwidth by 2021. This increase is thanks to the proliferation of […]

How Nike’s Bold Gamble Paid Off

How Nike’s Bold Gamble Paid Off

Nike’s business success has always depended on being a part of the culture. While the company may speak of being innovative and having cutting-edge marketing campaigns, Nike has always thrived when thrown into the national spotlight. Last year, Nike lost the title of most popular sneaker in the United States for the first time in […]

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