Branded Video for Social Platforms

Branded Video for Social Platforms

Typically, the goal of branded video is to educate or create a narrative, all while hiding the fact that it is an advertisement. Branded video is all about the viewer experience and not the product itself. One study by IPG Media and Forbes found that branded content leads to 59 percent better recall than other […]

What Gen Z Wants from Their Brands   

What Gen Z Wants from Their Brands  

Gen Z is coming. No, it isn’t some new zombie flick rolling out into theaters, but the next big thing in brand marketing. In fact, this demographic already has $44 billion in buying power. This post-millennial generation of some 70 million Americans is projected to account for almost half of all U.S. consumers by 2020. […]

Brands: Don’t Be Afraid of Film

Brands: Don’t Be Afraid of Film

Everyone is going Hollywood these days. Netflix has gone from mailing DVDs to households to producing its own movie blockbusters with stars like Will Smith. Amazon, originally known for selling books online, is set to produce a $500 million Lord of the Rings TV series for its streaming service. Apple, the creator of the iPhone, […]

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