How to Tell a Better Story On Purpose

How to Tell a Better Story On Purpose

In Park Howell's 30+ years in advertising, he has found that deep down people know the purpose of their organization. The problem is, it's buried beneath the day-to-day business milieu. Busy executives don't take the time to bring their core brand story to the surface, share it with their employees and customers, and delight in the dynamic business […]

Gary Vaynerchuk on How Perspective Can Make or Break You

Gary Vaynerchuk on How Perspective Can Make or Break You

30 Minutes with Gary Vaynerchuk: My Thoughts I'€™ve never classified myself as a fan boy. Growing up as a first-generation Italian-American, we were taught that no one is better than anyone else, and that if you want to achieve something,you work hard until you can do justthat. Well, the message from my parents and grandparents has now come […]

Amazon’s Final Mile Woes, Solved?

Amazon’s Final Mile Woes, Solved?

Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a bombshell of a deal that catapults the e-commerce giant into hundreds of physical stores and fulfills a long-held goal of selling more groceries. Amazon agreed to pay $42 a share in cash for the organic-food chain, including debt, a roughly 27 percent premium to the […]