Texas Forever

The first show I ever watched on Netflix was Friday Night Lights. It took me all of 1/3 of an episode to fall in love with Coach Taylor and Dillon High School. I actually binged watched all 5 episodes in one frigid month of December. And yes, that’s practically all I did that month.

If you’re like me, and miss Tim Riggins and Texas Forever, but also struggle with the weekly woe’s of Fantasy Football, then set all that aside, and spend your next 10 minutes blissfully watching NBC’s deadly accurate parody of Friday Night Lights, “Draftsville”. The town where Fantasy Football is king.

This mini-webseries is brilliant on many hysterical fronts, but the one to take note of is the fact that NBC thought enough to create a spoof of a canceled show, for the sake of creating something nostalgic and engaging. This isn’t the first time they’ve invested in a mini-webseries for the sake of engagement. They’re a brand that is starting to understanding social video content and the role it is playing in their consumers lives. This video has no call to action, the show has been off for years and NBC doesn’t even have a fantasy football league, NBC is just creating content that is relevant to the time, Football season is in full force, and Friday Night Lights is beloved by almost every NBC watching human. For us here at Aftermarq, this video wins, because it’s creating engaging and memorable content that I have personally already tweeted. Well done, NBC. -JY

All Hail the Handmaid

No, you aren’t living in some dystopian fantasy land, Hulu’s Handmaid’s Tale really did land five wins on Sunday night. But the win goes beyond just another TV show getting a fancy trophy. Taking a look a little deeper at the numbers, streaming services are not just spending more money on content, but competing against traditional networks “shotgun blast” approach.

For example, in 2012, HBO had 81 Emmy nominations, compared to Netflix’s 0. ZERO. Zip. Zilch. I know, it’s not a fair comparison because Netflix didn’t even have an original show until 2013, with House of Cards. Fast forward five years to Sunday night, where HBO pulled in 110 nominations and Netflix US had 91.

Oh, the catch?

HBO has been around since 1972.

This is less a comment against HBO, rather, a comment about how far standalone streaming services have come.

Hulu and Netflix were the clear winners at the Emmy’s because they’ve learned that ff you have money AND data, it’s the clear path to premiere content, the type of content that can take out the traditional powerhouses. Content isn’t king by itself. But combine it with distribution and you rule the kingdom. –VL

Rowe Returns the Favor on Facebook

Facebook launched Watch as an alternative to YouTube for viewers and as a platform that creators and publishers could develop original content and reach the masses. Aside from my gripes with how Facebook rolled this out, there’s one series that’s doing it right.

Mike Rowe’s Returning the Favor follows the charming host as he travels the country in search of remarkable people making a difference in their communities. Returning the Favor gives back to those who pay it forward with humor, heart and surprise. (All jokes aside, my eyes welled up during two of the episodes)

This is just good storytelling. As polished as it is, its still very raw and intimate. The mix of interaction with producers and crew gives this show something that you don’t see on cable, and gives the viewer a sense of comfort with all the characters involved. A nice touch is that Rowe asks for Facebook fans to suggest folks and cities to visit. This is social done right.

As for Facebook Watch, it’s a thing, it’s not fully rolled out, but you can see how this can be the next YouTube competitor. Facebook has the distribution, and with content like this, they’ll get viewers. (In four episodes, RTF has garnered nearly 30 million views with very little promotion) -VL