video strategy
5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

Take a second to ask yourself this question: “How many videos have I watched today?” If you’re like most people in the United States, you probably have watched more than an hour of internet video today alone. We watch internet video on our smartphones, tablets, internet-connected TVs, or computers—just about every digital device under the […]

How to Tell a Story

How to Tell a Story

We are visual storytellers. All of us. It's how we communicate, it's how we engage, it's how we consume. Visual stories. As vloggers, video marketers, content creators or whatever fancy name you have given yourself, your job is to get your audience involved in the story you are telling. All stories have a structure and […]

Should Your Brand Be on Facebook Live?

Should Your Brand Be on Facebook Live?

Since its inception, Facebook Live instantly caught my attention. The ability to become a live broadcaster at any moment of the day is truly a powerful tool. Previously, I had the opportunity to work with brands like Applebee’s and Barilla Pasta on live video strategy, and as an on-air personality. But with the advent of […]