video
5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

Take a second to ask yourself this question: “How many videos have I watched today?” If you’re like most people in the United States, you probably have watched more than an hour of internet video today alone. We watch internet video on our smartphones, tablets, internet-connected TVs, or computers—just about every digital device under the […]

3 Ways to Use Video Beyond Just Marketing

3 Ways to Use Video Beyond Just Marketing

Video content is king. Video continues to be an ever-increasing presence in our lives, thus making video a critical aspect of almost every business’s marketing strategy. A study by Cisco reveals that video is projected to claim more than 82 percent of ALL internet bandwidth by 2021. This increase is thanks to the proliferation of […]

Forget What You Heard—Millennials Still Love TV

Forget What You Heard—Millennials Still Love TV

Millennials are killing everything we love, it seems. They are taking down industries ranging from the defenseless diamond industry to the ever-stable homeowning industry. It seems this generation is on a rampage to destroy every economic pillar they can set their hands on. What’s their next target? Cable television. Their weapon of choice? Cord-cutting. Cord-cutting […]

Vertical Video Is Changing the Way We View Sports

Vertical Video Is Changing the Way We View Sports

Vertical video is popping up everywhere, from social media to sports leagues. (The term “vertical video” is a reference to any video that is formatted for a portrait versus landscape layout.) Vertical video used to be a cringe-worthy blight that plagued viewers on YouTube and Facebook. In 2010, only five percent of a user’s average […]

12