TV
Are Apps the Future of TV?

Are Apps the Future of TV?

The traditional television model has been under assault for quite some time. Everything seems to want to cut into the TV pie, from mobile devices to programming services like Netflix. Ratings continue to go down for even the most popular programs and sports. Even so, viewers still clamor for many of the offerings from TV […]

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

If you tuned into FOX’s Family Guy on Sunday evenings recently, you may have noticed something interesting. There were no commercials for 25 straight, heavenly minutes. How did they manage to pull off this feat especially when every corner of digital life is drowning in ads? Well, PlayStation sponsored the whole broadcast and aired 60-second commercials before […]