strategy
Where to Focus Your Video Marketing Efforts in 2019

Where to Focus Your Video Marketing Efforts in 2019

2019 is right around the corner. That means businesses are winding down this year’s plans and refocusing their efforts on next year’s plans. This is a great opportunity for your brand or business to focus your video marketing efforts for the upcoming year. Video has become the next big thing in content marketing. Cisco predicts […]

5 Ways to Measure Your Online Video Success

5 Ways to Measure Your Online Video Success

So, you’ve finally produced an online video and started developing a video marketing strategy. You hired a great creative studio to tell your brand story, and you posted that video on your website. You got some views, but one big question remains: Do you know if the video had any effect on your bottom-line? Unfortunately, […]

5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

Take a second to ask yourself this question: “How many videos have I watched today?” If you’re like most people in the United States, you probably have watched more than an hour of internet video today alone. We watch internet video on our smartphones, tablets, internet-connected TVs, or computers—just about every digital device under the […]

How to Tell a Story

How to Tell a Story

We are visual storytellers. All of us. It's how we communicate, it's how we engage, it's how we consume. Visual stories. As vloggers, video marketers, content creators or whatever fancy name you have given yourself, your job is to get your audience involved in the story you are telling. All stories have a structure and […]

3 Excuses Why You’re Not Creating Content

3 Excuses Why You’re Not Creating Content

It happens all too often. We want to create content for our brand, maybe it's a blog post, a video because it's what every marketer is talking about, or perhaps a podcast. We set up meetings with the right team members, ideas start spinning, then it happens, the excuses start rolling in on why we […]