marketing
YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

If you tuned into FOX’s Family Guy on Sunday evenings recently, you may have noticed something interesting. There were no commercials for 25 straight, heavenly minutes. How did they manage to pull off this feat especially when every corner of digital life is drowning in ads? Well, PlayStation sponsored the whole broadcast and aired 60-second commercials before […]

Low Barrier to Influence

Low Barrier to Influence

Low Barrier to Entry Influence. This morning, as I was sipping my “Sexy Power” coffee from Charlotte North Carolina’s Common Market, l was casually thumbing through Instagram, as most of our routine’s go. As a marketer, I take notice of the imagery, the story that’s being told and what I’m being sold. It seems most […]