marketing
5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

Take a second to ask yourself this question: “How many videos have I watched today?” If you’re like most people in the United States, you probably have watched more than an hour of internet video today alone. We watch internet video on our smartphones, tablets, internet-connected TVs, or computers—just about every digital device under the […]

3 Ways to Use Video Beyond Just Marketing

3 Ways to Use Video Beyond Just Marketing

Video content is king. Video continues to be an ever-increasing presence in our lives, thus making video a critical aspect of almost every business’s marketing strategy. A study by Cisco reveals that video is projected to claim more than 82 percent of ALL internet bandwidth by 2021. This increase is thanks to the proliferation of […]

How Nike’s Bold Gamble Paid Off

How Nike’s Bold Gamble Paid Off

Nike’s business success has always depended on being a part of the culture. While the company may speak of being innovative and having cutting-edge marketing campaigns, Nike has always thrived when thrown into the national spotlight. Last year, Nike lost the title of most popular sneaker in the United States for the first time in […]

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

If you tuned into FOX’s Family Guy on Sunday evenings recently, you may have noticed something interesting. There were no commercials for 25 straight, heavenly minutes. How did they manage to pull off this feat especially when every corner of digital life is drowning in ads? Well, PlayStation sponsored the whole broadcast and aired 60-second commercials before […]

Low Barrier to Influence

Low Barrier to Influence

Low Barrier to Entry Influence. This morning, as I was sipping my “Sexy Power” coffee from Charlotte North Carolina’s Common Market, l was casually thumbing through Instagram, as most of our routine’s go. As a marketer, I take notice of the imagery, the story that’s being told and what I’m being sold. It seems most […]