live video
Live Video and Sports: A New Era Begins

Live Video and Sports: A New Era Begins

This year marks a huge change for TV and digital video: live streaming of sports is going mainstream. The traditional way of watching live sports has been to watch the games when they’re broadcast live on pay-TV. For cable companies, this has been their bread and butter. Live sports are one of the things keeping […]

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

If you tuned into FOX’s Family Guy on Sunday evenings recently, you may have noticed something interesting. There were no commercials for 25 straight, heavenly minutes. How did they manage to pull off this feat especially when every corner of digital life is drowning in ads? Well, PlayStation sponsored the whole broadcast and aired 60-second commercials before […]

Should Your Brand Be on Facebook Live?

Should Your Brand Be on Facebook Live?

Since its inception, Facebook Live instantly caught my attention. The ability to become a live broadcaster at any moment of the day is truly a powerful tool. Previously, I had the opportunity to work with brands like Applebee’s and Barilla Pasta on live video strategy, and as an on-air personality. But with the advent of […]

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