branding
How Nike’s Bold Gamble Paid Off

How Nike’s Bold Gamble Paid Off

Nike’s business success has always depended on being a part of the culture. While the company may speak of being innovative and having cutting-edge marketing campaigns, Nike has always thrived when thrown into the national spotlight. Last year, Nike lost the title of most popular sneaker in the United States for the first time in […]

What Gen Z Wants from Their Brands   

What Gen Z Wants from Their Brands  

Gen Z is coming. No, it isn’t some new zombie flick rolling out into theaters, but the next big thing in brand marketing. In fact, this demographic already has $44 billion in buying power. This post-millennial generation of some 70 million Americans is projected to account for almost half of all U.S. consumers by 2020. […]

Brands: Don’t Be Afraid of Film

Brands: Don’t Be Afraid of Film

Everyone is going Hollywood these days. Netflix has gone from mailing DVDs to households to producing its own movie blockbusters with stars like Will Smith. Amazon, originally known for selling books online, is set to produce a $500 million Lord of the Rings TV series for its streaming service. Apple, the creator of the iPhone, […]

Buy More Bottles: How Subscription Wine Services Impact Human Purchasing Behavior

Buy More Bottles: How Subscription Wine Services Impact Human Purchasing Behavior

From Dollar Shave Club selling shaving packages to Blue Apron curating ingredients that are ready to be made into a meal upon delivery, the popularity of subscription-based box services is exploding. In fact, visits to subscription service box websites increased 3,000% from 722,000 in January 2013 to 21.4 million in January 2016. These boxes contain […]