branding
Where to Focus Your Video Marketing Efforts in 2019

Where to Focus Your Video Marketing Efforts in 2019

2019 is right around the corner. That means businesses are winding down this year’s plans and refocusing their efforts on next year’s plans. This is a great opportunity for your brand or business to focus your video marketing efforts for the upcoming year. Video has become the next big thing in content marketing. Cisco predicts […]

3 Ways to Use Video Beyond Just Marketing

3 Ways to Use Video Beyond Just Marketing

Video content is king. Video continues to be an ever-increasing presence in our lives, thus making video a critical aspect of almost every business’s marketing strategy. A study by Cisco reveals that video is projected to claim more than 82 percent of ALL internet bandwidth by 2021. This increase is thanks to the proliferation of […]

How Nike’s Bold Gamble Paid Off

How Nike’s Bold Gamble Paid Off

Nike’s business success has always depended on being a part of the culture. While the company may speak of being innovative and having cutting-edge marketing campaigns, Nike has always thrived when thrown into the national spotlight. Last year, Nike lost the title of most popular sneaker in the United States for the first time in […]

What Gen Z Wants from Their Brands   

What Gen Z Wants from Their Brands  

Gen Z is coming. No, it isn’t some new zombie flick rolling out into theaters, but the next big thing in brand marketing. In fact, this demographic already has $44 billion in buying power. This post-millennial generation of some 70 million Americans is projected to account for almost half of all U.S. consumers by 2020. […]

Brands: Don’t Be Afraid of Film

Brands: Don’t Be Afraid of Film

Everyone is going Hollywood these days. Netflix has gone from mailing DVDs to households to producing its own movie blockbusters with stars like Will Smith. Amazon, originally known for selling books online, is set to produce a $500 million Lord of the Rings TV series for its streaming service. Apple, the creator of the iPhone, […]

12