SAPPHIRE NOW + ASUG Annual Conference ‘Live Lounge’

Brief:

To expand the live experience beyond the stage.

With over 20,000 live attendees, the SAPPHIRE NOW + ASUG Annual Conference needed to create an exciting experience for the viewers at home without deterring them to purchase tickets to attend.

The solution:

The Live Lounge pulled in experts, executives, attendees, customers and partners at the conference to a lounge that was streaming interviews and discussions exclusively for the live viewers at home.

Client SAP + ASUG

Category Live Lounge

Date 27 February 2017