Does Human-Sounding AI Promote Trust?

Does Human-Sounding AI Promote Trust?

Google recently held their I/O conference to preview all of their upcoming technology. New phones, new laptops, faster processors, and some cool but unnecessary gadgets are the usual bread and butter of these events. Yet, the biggest announcement was, on the surface, as innocuous as they come: There was a phone call to book a […]

Buy More Bottles: How Subscription Wine Services Impact Human Purchasing Behavior

Buy More Bottles: How Subscription Wine Services Impact Human Purchasing Behavior

From Dollar Shave Club selling shaving packages to Blue Apron curating ingredients that are ready to be made into a meal upon delivery, the popularity of subscription-based box services is exploding. In fact, visits to subscription service box websites increased 3,000% from 722,000 in January 2013 to 21.4 million in January 2016. These boxes contain […]

The Importance of Consistent Content

The Importance of Consistent Content

Twice a year, for the last 5 years, the community at Savvy Sexy Social has participated in a vlogging challenge. We didn’t invent it. Actually it’s been a YouTube tradition for a long time. People who know about it count down to the big event, excited for what it might mean for them and their […]

3 Excuses Why You’re Not Creating Content

3 Excuses Why You’re Not Creating Content

It happens all too often. We want to create content for our brand, maybe it’s a blog post, a video because it’s what every marketer is talking about, or perhaps a podcast. We set up meetings with the right team members, ideas start spinning, then it happens, the excuses start rolling in on why we […]

Talk Triggers with Jay Baer

Talk Triggers with Jay Baer

Talk triggers is a new concept from the Jay Baer stable of topics, and I have a feeling this is one we will be hearing a lot more about. Talk triggers is a concept which states that your best marketing opportunities are operational rather than traditional marketing campaigns or advertising movements. Think: hotel surprise and delight a […]