Where to Focus Your Video Marketing Efforts in 2019

Where to Focus Your Video Marketing Efforts in 2019

2019 is right around the corner. That means businesses are winding down this year’s plans and refocusing their efforts on next year’s plans. This is a great opportunity for your brand or business to focus your video marketing efforts for the upcoming year. Video has become the next big thing in content marketing. Cisco predicts […]

5 Ways to Measure Your Online Video Success

5 Ways to Measure Your Online Video Success

So, you’ve finally produced an online video and started developing a video marketing strategy. You hired a great creative studio to tell your brand story, and you posted that video on your website. You got some views, but one big question remains: Do you know if the video had any effect on your bottom-line? Unfortunately, […]

5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

5 Big Mistakes Brands Should Avoid When Cultivating a Video Marketing Strategy

Take a second to ask yourself this question: “How many videos have I watched today?” If you’re like most people in the United States, you probably have watched more than an hour of internet video today alone. We watch internet video on our smartphones, tablets, internet-connected TVs, or computers—just about every digital device under the […]

Smart Speakers May Be the Future of Content Marketing

Smart Speakers May Be the Future of Content Marketing

A favorite pastime of nearly every era is making predictions about how we will live our lives in the future. By 2018, past generations prognosticated that we would be using flying cars, living in centrally-planned and eco-friendly cities with high-speed mass transit everywhere, and dwelling in fully automated houses. The future is here—or at least […]

Does Human-Sounding AI Promote Trust?

Does Human-Sounding AI Promote Trust?

Google recently held their I/O conference to preview all of their upcoming technology. New phones, new laptops, faster processors, and some cool but unnecessary gadgets are the usual bread and butter of these events. Yet, the biggest announcement was, on the surface, as innocuous as they come: There was a phone call to book a […]

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