How Nike’s Bold Gamble Paid Off

How Nike’s Bold Gamble Paid Off

Nike’s business success has always depended on being a part of the culture. While the company may speak of being innovative and having cutting-edge marketing campaigns, Nike has always thrived when thrown into the national spotlight. Last year, Nike lost the title of most popular sneaker in the United States for the first time in […]

Hot Takes from NewFronts 2018

Hot Takes from NewFronts 2018

The convergence of the TV and digital worlds has never been more apparent than at the highly touted event, NewFronts. What is NewFronts? It is a week-long event devoted to presentations from digital media companies to media buyers about their upcoming slate of new shows. Think Shark Tank, where the shark is an ad-buyer, and […]

Fortnite: The Free Phenomenon

Fortnite: The Free Phenomenon

March 14th was a momentous day; the gaming world finally became mainstream. Hip-hop star Drake joined professional video game player “Ninja” (a.k.a. Tyler Belvins) for a live gaming session to play Fortnite: Battle Royale. Drake and Ninja’s stream on Twitch drew a record-breaking 628,000 concurrent viewers to the channel. This impromptu crossover event is already […]

Are Apps the Future of TV?

Are Apps the Future of TV?

The traditional television model has been under assault for quite some time. Everything seems to want to cut into the TV pie, from mobile devices to programming services like Netflix. Ratings continue to go down for even the most popular programs and sports. Even so, viewers still clamor for many of the offerings from TV […]

3 Missing Elements in Your Brand Story

3 Missing Elements in Your Brand Story

Every brand has a story. I mean, every single one. Seriously. The challenge is, knowing what to tell and how to tell it. One of the biggest questions we get here at Aftermarq is, “How do we make our company story interesting? We don’t do anything sexy.” This can be said for a hundreds of […]

SAP SAPPHIRENOW ASUG 2017

SAP SAPPHIRENOW ASUG 2017

SAP SapphireNow is a 3 day event being held from 16th May to the 18th May 2017 at the Orange County Convention Center in Orlando, USA. This event showcases products like sap and success factors products, all industries and business functions, greater speed, intelligence, and control, cloud and mobile computing etc. in the Business Services, […]