Live Video and Sports: A New Era Begins

Live Video and Sports: A New Era Begins

This year marks a huge change for TV and digital video: live streaming of sports is going mainstream. The traditional way of watching live sports has been to watch the games when they’re broadcast live on pay-TV. For cable companies, this has been their bread and butter. Live sports are one of the things keeping […]

Vertical Video Is Changing the Way We View Sports

Vertical Video Is Changing the Way We View Sports

Vertical video is popping up everywhere, from social media to sports leagues. (The term “vertical video” is a reference to any video that is formatted for a portrait versus landscape layout.) Vertical video used to be a cringe-worthy blight that plagued viewers on YouTube and Facebook. In 2010, only five percent of a user’s average […]

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

If you tuned into FOX’s Family Guy on Sunday evenings recently, you may have noticed something interesting. There were no commercials for 25 straight, heavenly minutes. How did they manage to pull off this feat especially when every corner of digital life is drowning in ads? Well, PlayStation sponsored the whole broadcast and aired 60-second commercials before […]

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