Vertical Video Is Changing the Way We View Sports

Vertical Video Is Changing the Way We View Sports

Vertical video is popping up everywhere, from social media to sports leagues. (The term “vertical video” is a reference to any video that is formatted for a portrait versus landscape layout.) Vertical video used to be a cringe-worthy blight that plagued viewers on YouTube and Facebook. In 2010, only five percent of a user’s average […]

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

If you tuned into FOX’s Family Guy on Sunday evenings recently, you may have noticed something interesting. There were no commercials for 25 straight, heavenly minutes. How did they manage to pull off this feat especially when every corner of digital life is drowning in ads? Well, PlayStation sponsored the whole broadcast and aired 60-second commercials before […]

Should Your Brand Be on Facebook Live?

Should Your Brand Be on Facebook Live?

Since its inception, Facebook Live instantly caught my attention. The ability to become a live broadcaster at any moment of the day is truly a powerful tool. Previously, I had the opportunity to work with brands like Applebee’s and Barilla Pasta on live video strategy, and as an on-air personality. But with the advent of […]

12